Forty-five years ago, Dr. Montrose Wolf named and defined the concept of “social validity” in his seminal published paper on the subject. Changes to and controversies within the field of ABA over the intervening years have made obtaining and measuring social validity for autistic individuals challenging, but more necessary than ever before. This presentation discusses the need for social validity as it pertains to children and adults on the autism spectrum and highlights the barriers that exist to collecting social validity. Strategies for creating collaboration between relevant stakeholders and ABA practitioners will also be discussed. At the conclusion of the presentation, participants will be able to: 1) Understand how best to support the rights and promote the well-being of autistic clients when delivering ABA services; 2) Define “social importance” as it pertains to individuals on the autism spectrum and the autistic community; 3) Identify several strategies for collaborating with relevant stakeholders to promote social validity when implementing services for autistic clients.